Nice to meet you!

I’m Shannon :)

With my work, I strive to increase engagement levels, create quality content, and create a community through different forms of marketing. The marketing world is consistently changing, so it’s important to stay on top of trends in order to be successful when it comes to reaching an audience and leaving an impact.

  • Obtained over 900K Engagements

    Across multiple social media platforms

  • Increased Follower Count by over 800

    Across multiple social media platforms

  • 2+ Years of Social Media Content Creation and Management Experience

    For Tik Tok, Instagram, and Facebook

My Approach to Social Media Success

Reassess

Whether your social media engagement is declining, or you’re looking to improve, the first step should be to reassess your social pages in order to pinpoint any issues. Ask yourself: “Has a specific event occurred that was negatively perceived by my audience?” “Is my brand image still relevant?” “Has the quality of my content changed?” “Am I posted trending and relevant content?” “Am I reaching my target audience?”

Research

The next step is to research ways to improve your social media. Discover the types of content that your target audience responds most to by looking at successful social media profiles and influencers. Note any trends and similarities that make other pages successful, and consider how you can implement those tactics to your own pages. Reexamine your past posts that were successful, and make a list of what about the post contributed to it’s success.

Revive

Implement different tactics to your social media pages that you discovered when researching. Make sure to keep up with popular trends, post often, and consistently reassess your pages to see where you can improve as time goes on. It’s important to note that not every post will see success, but the more work you put into your content will help you in the long run.